Motorola and Lenovo is going to be powered by Intel with the new range of processors. Intels basic objective in developing the processor is that Which technology can give us better performance with low power and small size. Intel have their thinking that they are going to develop 22nm process in 2013 and 14nm in 2014. While on the other hand Apple is using 32nm and 45 nm process.
In the last year Intel have taken the market from Apple's "A" series silicons from Samsung. Because Samsung has a large share in developing their products. It is not assured that Intels new strategy for business will lead them to the greater heights. While Apple will not stop manufacturing their chips because they will be the world largest later this year.